Olympic Marketing: Del Floor Formaldehyde-free Attack

- Oct 12, 2016-

On August 5, the Rio Olympics. After the 2008 Beijing Olympic Games, the brand's marketing activities with the combination of the Olympic spirit has continued toward the direction of diversified development. Home building materials enterprises, its high requirements towards environmental protection coincided with the Olympic spirit in the pursuit of high standards, and thus became the force points in the flooring business in Olympic marketing.

Olympic year, del flooring and hundred winning wardrobe reach strategic cooperation with the Chinese national fencing team, becoming senior sponsor of China's national fencing team. Yao Hongpeng del Director and flooring industries CEO stated that 2016 is the Olympic year, meet the spirit here, collision a spark, both sides will establish strategic cooperation. Delta sponsored the Chinese national fencing team Brazil, while adhering to the extreme pursuit of environmental protection and the concept of globalization, leveraging the Olympic marketing, del floor into more households.